Sanford I. BermanAbout Sanford I. Berman

Dr. Sanford I. Berman is a lecturer on Communication and General Semantics Consultant to business and industry. He was an instructor of Public Speaking and Psychology of Persuasion at the Illinois Institute of Technology, lecturer on General Semantics and Communication at Northwestern University, and lecturer on "Communication Skills in Management" at the Management Development Seminar at the University of Chicago.

He has studied with the famous semanticist Professor S. I. Hayakawa and was assistant to the late Professor Irving J. Lee at Northwestern University. He received his Bachelor's degree from the University of Minnesota, Master's degree from Teacher's College, Columbia University and Doctor of Philosophy from Northwestern University. Dr. Berman has lectured to thousands of people in national and international conventions and was the early morning lecturer to 5,000 safety directors at the 1962 National Safety Congress. He is one of the most popular lecturers on Communication and General Semantics in the country.

He has written a number of books and monographs, including:

He has written numerous articles on topics of General Semantics and recorded more than 140 taped lectures on the topic.

Dr. Berman is the Executive Director of the International Communication Institute and has been a lecturer on Effective Communication at the University of California Extension in San Diego.


Some Of Dr. Berman's Videos On General Semantics

General Semantics and Effective Communication: Dr. Berman's Lectures at San Diego State University. Below are six approximately one-hour lectures given by Dr. Berman to students at SDSU:

Lecture 1: Semantics vs. General Semantics / Proper and Mis-evaluation / Elementalism / Identification / Similarities and Differences 

Lecture 2: Non-identity / Operational Definitions / Books on General Semantics

Lecture 3: "is" of identity / Language or Semantic Environment / Logical Fate / Public Speaking / Unconscious Assumptions

Lecture 4: Time-Binding / Map-Territory Relationship/ Four Phases of Human behavior / Signal and Symbol Reactions

Lecture 5: Signal and Symbol Reaction (cont.) / Why do we jump to conclusions?

Lecture 6: A non-allness orientation / How to lessen misunderstandings