Communication at UCSD is a field of study that emphasizes the role of technologies of communication in shaping human experience and relationships. It draws from a range of disciplines, including anthropology, psychology, sociology, political science, and visual arts.
Undergraduates learn interdisciplinary approaches to analyzing communication:
- Situated practices approaches emphasize language, bodily activities, and design shape consciousness and identity. This approach is the focus of Comm 10 and Comm 100A.
- Interpretive strategies approaches emphasize how to see, question, and remake the images, film, texts, and symbolbs we are immersed in everyday. This approach is the focus of Comm 10 and Comm 100B.
- Social forces emphasize the institutions, business models, and production processes that make the media and control content. This approach is the focus of Comm 10 and Comm 100C.
Choose electives that align with your interests and goals. For example, dig deeper into:
Design & built environment
Media skills & making
Advertising & Marketing
Policy, privacy & law
Some of the questions Communication majors will think about:
- How is the information presented by the media related to the intended audiences?
- How can art, ritual, literature, language, cultural beliefs and music bring about changes in social behavior, styles and traditions?
- How can individuals and groups reshape the media, cultural beliefs, traditions etc.?
- What impact will television and the internet have on children and how people relate now and in the future?
- What is the process by which people receive and respond to various messages?
- What is freedom?
- What are the means by which computers expand communication potentials?
Some of the things you might do in a Communication class:
- Go to a specially designed after-school site and work with children and design new educational media or produce special projects.
- Work with a group in a studio writing, producing, filming and editing a TV or documentary production.
- Go to an urban community garden site and learn about race and class inequalities and the rise of food deserts in disadvantaged neighborhoods and why.
- Interview a person of your choice in the community to tell their story for the Biography and Life Stories class.